Storytelling branding brings together brand messaging, intentional design and customer experience. When you have a story to tell you can captivate your audience helping you to build a distinctive brand.
It all begins with brand messaging. Defining your brand’s purpose, personality and promise will empower you to communicate your brand message clearly and effectively with your audience. Your message is at the core of your brand it’s the framework for your brand story.
Building on from your messaging it’s important your brand design is intentional, from your brand identity through to your website visuals and social media imagery. You want your visuals to communicate your message and be distinctive so that they connect with your audience and build brand recognition and trust.
03. CUSTOMER EXPERIENCE
Look at every step of your customer’s journey right through your brand, from the content you provide on your website and social media to the sales, delivery and follow up experience your customer receives. How can you enhance this so that you are delivering on your brand promise?
To tell your unique brand story you need to be consistent at every step with your messaging and your visuals to make it a distinctive experience that your customers will remember for the right reasons.
Branding is not just about great design. It’s also about clear messaging, customer experience and storytelling.