Your Brand Story is the narrative your brand has with your customer, it’s the impressions they come away with having interacted with your brand. Your story is unique and the way you tell it will set you apart. To tell your story effectively you need to look at the core elements of your business, the direction, purpose, and meaning of your brand and use them to guide your customer’s experience. Having a clearly defined Brand Story will help you to communicate with and attract your dream customer, through consistent brand messaging and visuals creating a distinctive customer experience.
The first step in developing your brand story is clear messaging…
To build a storytelling brand you first need to define your brand purpose. Really considering the reason why you do what you do will help you to create a powerful and meaningful mission statement.
Your Brand Mission defines the purpose of your business and how it affects the world around you. It communicates clearly what you do, for whom and how it will benefit them.
Your brand needs to speak to your audience in a language that they are comfortable with while also staying true to you.
Your brand values will help you connect with your audience. It’s important now more than ever that you are clear on your brand values as customers are looking for a deeper meaning behind the brands they choose.
Your brand promise builds an expectation of how your customer will feel when they experience your brand. It’s a commitment to your customer. You must keep your promise! The more you can deliver on your promise the more captivating your brand story becomes.
Branding is not just about great design. It’s about clear messaging, customer experience and storytelling.