Your brand needs to speak to your audience in a language that they are comfortable with while also staying true to you. To help you define your brand voice think about the words and phrases you use daily. Look to your audience online and listen to them in social situations, what phrases and words do they use that reflect your natural voice. Build a bank of words and phrases that you can refer back to, to help communicate your brand message. From here decide on five keywords that represent your brand voice and elaborate in once sentence how they apply to your brand.
You brand values will help you connect with your audience. It’s important now more than ever that you are clear on your brand values as customers are looking for a deeper meaning behind the brands that they choose.
Ask yourself the following questions;
What do I stand for?
What do I value most?
What do I believe in, as a business and personally?
Why do I do what I do, as a business and personally?
Look at your answers and see what common themes emerge. From there decide on five keywords that represent your core brand values and elaborate in one sentence how they apply to your brand.
Your voice and your values are what define your brand personality. Whenever you are communicating with your customer refer back to these so that you are clear and consistent with your brand message. Your brand personality will help you to attract and make meaningful connections with your audience.