I’m always interested to see what a typical day or week looks like for other creative business owners so I thought I share my typical workday at The Brand Edit with you…
I currently work four days a week from 9.30 to 2.30 which gives me a 20 hour week. These are the hours I have when my oldest daughter is in school and when my mother or husband is available to look after my youngest daughter. Occasionally I will work nights after the girls are gone to bed if needed or I’ll be gone for a full day of meetings, events or shoots but I don’t work weekends. I also give myself one hour every evening after my daughters are gone to bed to let myself go down the inspiration rabbit hold on Pinterest, Instagram or wherever else my meanderings take me.
When I was setting up the Brand Edit it was very important to me that I carved out my time carefully so that I could 100% focus on my work within those specific hours and walk away mentally form the business when I am with my family. I know from past experience that it can be so easy to blur the lines and let work creep into weekends and evenings when you’re self-employed. It’s mentally draining and I don’t believe it’s beneficial for creativity. It’s good to give the mind some space to breathe.
My workday starts at home getting my daughters up, fed, dressed and ready for their day. If my husband is working abroad I’m very lucky to have my mother step in at 8.00am to take care of the girls so I can ready myself for the day ahead. This starts with a country walk in the fresh air to clear my mind followed by breakfast.
I’m sitting at my desk by 9.30 ready to begin. Each day I choose a specific task or project and solely focus on it. This way I find I’m less distracted and get more quality work done. I generally spend 3 days a week working on branding projects including research, design, styling or art direction. Every Friday I begin by answering all inquiries and clearing my inbox and then every month I set aside one Friday for the following tasks; social media planning and content creation, blogging, business planning and accounts. I’ve found batch working has improved my productivity so much, it really helps me to get the most from my 20 hour week. I end my day at 2.30 with a light lunch to ready myself for an evening of family life.
It’s important to me to have a sustainable business, by that I mean one that serves my customers needs first, one that fulfils me creatively and one that benefits our family lifestyle. My working hours are not set in stone, and I can see them changing when my youngest starts school and as the girls get older but right now, for me and The Brand Edit this is the right fit.
I’d love to hear how you approach your working week to get the balance you need for your lifestyle, comment below!